One of the more frequent questions I get from podcasters is, “How do I build an audience?” Podcasting is hard, time-consuming work, and it can be incredibly frustrating when your shiny new episode only gets a handful of downloads.
There are many different strategies you can use to build your audience, but today we’re going to focus on guest podcasting, which I’ll lovingly refer to as “guesting“.
Be Our Guest
Back in the blogging heyday, one of the best ways to build and audience was by guest blogging—that is, writing a blog post that would appear on someone else’s blog.
Guest blogging remains a great way for bloggers to get their content seen by a new audience, get their name associated with another (often more popular or authoritative) blog, and get some sweet links back to their own blog for search engine optimization (SEO) purposes.
In return, the blog on which the guest appeared would get diverse new content and access to the guest’s network.
This same win-win can be applied to podcasts, which are essentially audio blogs.