Twitch has become the most popular place online to stream content but with over 2 million Twitch users streaming each month, it can be difficult to stand out from the crowd and build an audience. Here are seven easy-to-follow and practical tips for getting more followers on Twitch.
Use Social Media
Something that’s often overlooked by new streamers on Twitch is just how useful other social networks can be in building their brand.
Many successful streamers use apps such as Twitter, Instagram, and Snapchat to keep their fans up to date on their streaming life and also use them to connect with their fans on a more personal level. One of the biggest benefits of social media is that it can expose you to potential new followers who wouldn’t have discovered you otherwise. Social media should not to be underestimated.
- Actionable tip: While it can be tempting to use social media purely as a notification service for your new streams, people will be more likely to respond to those who use their accounts authentically. Don’t fill your Twitter feed with automated Twitch stream notifications. Do tweet about your life, what game news interests you, and occasionally post photos of your game collection, controllers, and computer setup. When announcing a new stream, make the post unique and specify what you’ll be doing on the stream.
Go to Meet-Ups and Events
Connecting with followers and fans online can be effective but few things beat meeting people in person. There are numerous video game and streaming events held throughout the year in almost every major city around the world and they can be a great place to meet other streamers, exchange tips, make new friends, and gain followers.
Some of the best ones to attend are Twitch Con, PAX, MineCon, and Supanova. There are also numerous groups on Twitter and Facebook who meet up in smaller towns and cities as well.
- Actionable tip: Create some business cards to give to people you meet at events. Cards should contain your real name, your Twitch channel name, as well as any other social media accounts you want people to follow you on. Most people will want this information anyway and having it already written down on a card will save yourself and others a lot of time.
Watch Other Streamers
A great way to meet other Twitch streamers (and have them follow you) is by watching other streams and being active in their chats. If you seem like an interesting or cool person, other viewers may check out your channel and follow you. If you manage build up a real friendship with the streamer, he or she could even plug your channel or host you which would give you massive exposure.
- Actionable tip: The key to this strategy is to be authentic and genuine and to avoid shameless promotion and requests for others to follow your channel. Have real conversations with other viewers and the host and let them check out your channel on their own.
Invest in a Good Twitch Layout
Spending the time and effort to design a quality graphical layout for your stream will attract more viewers to it in the Twitch search results and will also communicate a sense or dedication and professionalism to those watching. A good layout should include a webcam in the upper left or right corner, a chat box for those watching in fullscreen, and your social media usernames either in a list or rotating slideshow. Adding special widgets that display the latest followers and hosts will also go a long way in encouraging action from viewers.
- Actionable tip: For those who have no experience with graphic design, there are a variety of free options such as TipeeeStream which offer simple web-based platforms for creating a Twitch layouts as well as special alerts and widgets.
Be Strategic With Your Games
When choosing a video game to stream, you need to be strategic if you want to attract viewers. Playing an old or unpopular game will likely result in no one watching while playing one of the most popular ones could leave you competing for attention against a hundred or so other streamers. For best results, browse Twitch and looks for games that have between 10 and 20 streamers streaming. This many streams means that the game will rank higher in Twitch search results but you won’t be lost in the number of streams being displayed.
- Actionable tip: Twitch streams that use a webcam almost always get more viewers than those without so make sure to turn that camera on. Something else to keep in mind is spoken languages. Some video games attract a large number of non-English speaking streamers which means that many English speaking viewers will be looking for a streamer who speaks their language. If you’re playing one of these games, make sure to write “English” or “ENG” in your stream title to attract these people.
Stream. A Lot
If the aim of your stream is to attract more followers, you should begin setting aside several hours a day to broadcast. Very few people will discover your stream if you’re only online for an hour a day while streaming for at least three hours will allow your stream to build up viewers which will result in higher rankings in Twitch search results and greater exposure to even more viewers. It’s no coincidence that the more successful Twitch streamers are online for five to 10 hours a day, sometimes even more.
You don’t need to stream this much when starting out but the more you do, the faster you’ll build a following.
- Actionable tip: Implement a Standing By or countdown screen which you can stream for around 30 minutes before you actually begin playing your game and/or turn your webcam on. This can attract viewers to your stream while you get things ready behind the scenes and will result in an attentive audience right from the get-go.
Stream on Other Sites
Through free services like Restream, it’s never been easier to simulcast your Twitch stream to other sites such as Mixer or YouTube. What’s more, doing so can be a great way to reach a larger audience whom you can ask to follow you back on Twitch. The best thing about this strategy is that it requires no additional work after the initial setup is complete.
- Actionable tip: Make sure your onscreen graphical layout contains your Twitch channel name so those watching you on other streaming sites will know how to find you. This will also save you from having to verbally ask viewers to follow you during the stream.
Being successful on Twitch can be hard work but with these strategies, gaining more followers should now be a whole lot easier. Good luck!